Meet the PACK

At Riverview Treats, our PACK isn’t a committee — it’s our Pup Advisory Council and the people who pour their hearts into this small business. These are the four‑legged taste‑testers, the humans behind the scenes, and the inspiration that keeps us creating treats worthy of your best friend.

Bruno — Chief Flavor Officer

Bruno is our 3‑year‑old giant breed English Mastiff, and the reason Riverview Treats began. We wanted to give him healthier, cleaner treats made with real ingredients — something worthy of his size, his gentle personality, and his very high snack standards. If a treat doesn’t earn Bruno’s slow, approving tail wag, it doesn’t make it into the shop.

Charlie — Director of Fun & Fetch Operations

Charlie is a 13‑year‑old, 9‑pound Teddy Bear pup who believes he’s every bit as big and mighty as Bruno. He’s fearless, full of attitude, and convinced he’s 150 pounds. Charlie brings the spark, the comedy, and the confidence to the PACK — and he never backs down from a taste‑testing challenge.

Ruger — The Fat Cat & Biscuit‑Making Specialist

Ruger is our 11‑year‑old queen of the household — affectionately known as Fat Cat. She can be moody, but when she’s happy, she purrs louder than anyone and “makes biscuits” like a professional baker. Her favorite thing in the world is eating, and she supervises the PACK with a full belly and a strong opinion. Ruger adds her own charm, sass, and snuggly moments to the Riverview Treats family.

Boo — Senior Princess & Shoulder‑Sitting Royalty

Boo, also known as Boo Shequan Letifia Laquandria, is the most senior member of our PACK at 14 years old. She is a full‑time princess with a passion for sitting on shoulders like she owns the place. Boo is also known for bringing live chipmunks to the party — her unique way of contributing to household festivities. Regal, dramatic, and endlessly entertaining, she adds a whole new level of personality to the PACK.

BoBo — Gammie’s Boy & Neighborhood Watch Captain

BoBo, affectionately known as Gammie’s Boy, is our super‑energetic 3‑year‑old grand‑pup. Since he lives next door, he loves to sneak away from his mom and dad’s house and sprint straight to Gammie’s for all the treats he knows are waiting. BoBo is incredibly smart and proudly serves as the neighborhood watch that never sleeps — always alert, always on patrol, and always ready for his next snack. He brings excitement, loyalty, and nonstop energy to the PACK.

Jason — PACK Human Resources, Quality Control & Master of Dad Jokes

Jason is a proud USMC Veteran who served his country with honor. Today, he works in Eau Claire, WI, as a Fleet Supervisor and spends his free time doing what he loves most — riding his 4‑wheeler, tinkering with his ’67 collector Military Jeep, or relaxing out on the pontoon boat. He’s the kind of guy who will help anyone who needs it, no questions asked, and his dad jokes are absolute fire. Jason is a devoted husband, a dedicated father, and a steady force behind Riverview Treats. His support, work ethic, humor, and heart help keep this small business moving forward.

Debbra — Heart of the PACK

Debbra is the Executive Assistant to the CEO of an International Connection Company and a Personal Care Worker at a Home Health Company, caring for others is simply who she is — whether she’s cooking for friends, volunteering at the Chippewa Falls Senior Center, or running her nonprofit foundation, Journey On Janna, created in honor of her daughter, Janna Marie.

In her free time, Debbra loves to garden and is devoted to all her furry friends — her days and schedules revolve around making sure they’re happy, healthy, and loved. Her greatest joy is spending time with her husband Jason, her two sons Brandon and Justice, and her fur babies. Debbra’s compassion, creativity, and dedication are woven into every part of Riverview Treats.

Why the PACK Matters

Our PACK reminds us daily why quality matters. Every treat we make is crafted with care because it’s going to someone’s best friend — just like Bruno, Charlie, Ruger, Boo, and BoBo are ours.

From Our Pack to Yours

Riverview Treats is proud to be a small Wisconsin business creating treats that make tails wag across the state and beyond. When you shop with us, you’re supporting a family, a dream, and a team — furry and human — who put love into every bag.